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Privacy Policy


This is our privacy policy for the VP Rewards Programme (which we call the "Scheme" in this policy).

Our Aim

We understand how important privacy is to our members. We have created this online "Privacy Policy" to reassure you of our commitment to protecting privacy and providing a secure and enjoyable member experience.

This policy together with our terms and conditions of membership sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Our aim is to adhere to policies that prevent unauthorised use of your personal information; to maintain the accuracy of the information provided; and to protect the privacy of your information through the use of secure servers and encryption devices. The intent of this statement is to answer your questions about our online privacy policy.

Please note that we comply with the Data Protection Act 1998 and have notified the Information Commissioner of the purpose for which we use data.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is Adaptive Affinity Limited of Wisteria Grange Barn, Pikes End, Pinner, HA5 2EX and our Registration number with the Information Commissioner's Office is Z9322490.

What information is collected?

We gather two types of information.

The first type of information is the personally identifiable information ("Personal Information") that you expressly provide when you enrol as a member and when you use the services in the Scheme. This information includes (without limitation) your name, postal address, e-mail address, and date of birth or some other unique personal identifier that we can use to confirm sales or billing information. Occasionally, we may request other information from you that may be used to confirm enrolment or update your account. If you contact us, we may keep a record of that communication. From time to time, we may also offer you optional surveys that may ask you for your opinions or demographic data (e.g. age and gender) so that we can improve our Scheme and Benefits.

The second type of information is technical and statistical information ("Statistical Information") that is collected automatically whenever you visit the web site or web pages associated with the Scheme ("Website"). This type of information may include things such as your IP address, operating system, type of browser and Website activity. We collect this data to help us improve the quality of our Website and make your visits to the Website easy, convenient and meaningful.

Who is collecting the information?

The Website and the Scheme is marketed and operated by Adaptive Affinity Limited, a leading marketing solutions company registered in England.

The Member Website is operated by Adaptive Affinity Limited. The Scheme is operated by: Adaptive Affinity Limited.

Personal Information which we collect about you may have been provided by you or may have been provided to us by one of our contracted marketing partners ("Partners") through whom you may have entered the scheme (and to whom you will have provided that Personal Information under the Partner's own privacy policy). Therefore, Personal Information (or Statistical Information) collected is owned by Adaptive Affinity Limited and/or its Partners (depending on who offered you membership into the Scheme and how you enrolled and what Personal Information you may have given either of us).

How do we use the information collected?

Personal information

Adaptive Affinity Limited uses Personal Information to service your membership. For example, your postal address is used so we know where to send the vouchers, gift cards and other benefits that you may purchase from benefits providers. We may send you additional membership information such as updates about our Scheme and special offers. By way of another example, we use your Debit/Credit card information to bill you for the membership fees. Another example: We may use your e-mail address to notify you of Scheme updates, special offers and promotions. If you prefer not to receive e-mail notifications from us, you can change, modify or update your preference simply by sending us an e-mail from the "Contact" page of the Website or by accessing the "Marketing Preferences" menu option on the website. Alternatively you can call or write to us on the contact details below.

Statistical Information

We use the Statistical Information that is automatically collected from your device whenever you visit the Website, to help us improve the Website and the member experience. From time to time we may disclose general statistical information about our Website and its visitors such as the number of visitors, the number and type of products purchased, etc. We do not disclose information about identifiable individual.

We may unless required by law delete any personal information that we hold of members that have cancelled within the free trial period and have not been billed. Please note that we are only able to delete personal information that we hold, and not those of our partners.

How do I change/modify my information?

You can change, modify or update your member information simply by sending us an e-mail from the "Contact" page of the Website or by accessing "My Account" section by logging into the website. Alternatively you can call or write to us on the contact details below.

Do you share personal information with third parties?

All information that is collected may also be shared with our Partners. Their use of that information will be governed by their own privacy policies (but in respect of any information transferred out of the EU, we will only transfer to any company who provides adequate safeguards for it).

We may share Personal Information with third parties who we employ to perform functions on our behalf. For example, we use a third party to verify and process your Debit/Credit card information in order to bill you. All third parties are contractually obligated to use your Personal Information only for the purpose for which it is given.

From time to time, we may share Personal Information with our partners who are offering programmes or benefits that we think will be of interest to you. If you prefer to have your personal information shared with our affiliates and or partners, you may want to opt-in to receiving e-mails by selecting the check box on the enrolment page.

We may also disclose your Personal Information when required by law or in the good-faith belief that such action is necessary in order to conform to the law or other legal obligations or processes.

As we continue to develop our business, we may buy or sell assets. In such transactions, customer information generally is one of the transferred business assets. Also, in the unlikely event that our company or substantially all of its assets are acquired, customer information will of course be one of the transferred assets. In the event that customer information is transferred as described in this paragraph, members will be notified via e-mail and given the opportunity to opt-out of having their personal information transferred to any new entity.

We will not disclose your personal information to anyone other than those parties set out within this policy without your consent.

What are Cookies and how do you use them?

For information on cookies, please refer to our cookie policy here

How do you secure member information?

We work to protect the security of your Personal Information during transmission by using Secure Socket Layer (SSL). When you place an order online, the SSL technology encrypts your information before it is sent to us over the Internet. This protects your Debit/Credit card information from being read while it is transferred through cyberspace. When we receive the information, the information is kept encrypted until we are ready to process your request. You will see a padlock on your browser address bar, indication that your transaction is secure. In addition, we meet all of the stringent requirements of the Comodo ECC Certification Authority for all online transactions.

An internal security policy with respect of the confidentiality of customer data allowing access only to those employees or third parties who have a need to know such information for the purpose of effectively delivering services by means of user login and password requirements. We routinely evaluate our data security practices to identify security threats or opportunities for improvement.

Physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of your personal information and, as a result, we may sometimes request proof of identity from you before we disclose personal information to you.

You are responsible for protecting against unauthorised access to your password and to your devices.

Do these same policies apply to third party web sites that I access through the Scheme?

No. The Privacy Policy appearing on our Website relates to the Scheme. You will notice that our Website may contain links to other sites such as our benefit providers. We cannot be responsible for the privacy practices of other web sites that you may access through our Website, even if displayed within a frame on our Website. As an online consumer, you should always review a particular site's privacy policies when linking to that site before revealing any personal information to that web site.

Your Rights to see your personal data

You have the right to see the personal data (as defined in the Data Protection Act 1998) that we keep about you, on receipt of a written request, verification of your identity, and if required payment of a fee. If you are concerned that any of the personal information we hold on you is incorrect, please contact us as set out in the "How do I contact you?" section below.

How do you update your Privacy Policy?

We will notify you if there is a material change in our privacy practices. We will take commercially reasonable measures to obtain written or active e-mail consent from a member if we are going to be using the information collected from the member in a manner different from that stated at the time of collection. We will also post the changes in our Privacy Policy prior to a change. We urge you to check the Privacy Policy regularly to obtain the most up to date copy. Updated versions of our Privacy Policy will be effective immediately when they are posted on the Website.

How do I contact the Web site?

If you have any questions about the practices of our Website or Scheme or your dealings with our Website or Scheme, you can contact: VP Rewards , Wisteria Grange Barn, Pikes End, Pinner, HA5 2EX. Telephone number: 0333 344 1815. Email: contact@vprewards.com

By using our Website or Scheme, you consent to the collection and use of information as it is disclosed in this Privacy Policy statement. If you do not agree, we ask that you do not use our Website or Scheme.

Last updated 18 May 2018